Why do you think it’s important for artists to understand that “technology dictates creativity, not the other way around,” that many of the “rules” that are in place today weren’t actually made with them in mind anyways?
Jay Frank: There are a lot of basics in songwriting that are considered natural laws. These are your essential music theory rules such as chord structures, etc. Plenty of other people cover those theories. The role technology has had in shaping music, however, has never gotten due credit. Whether it was piano rolls a hundred years ago or MP3s today, the technical parameters of each have a profound impact on how people respond to the music contained on it.
I am loving this Hypebot interview on Jay Frank of FutureHit.DNA. He covers the importance of artists understanding that technology dictates creativity and by what means necessary. It’s a great read for anyone in the biz. Please do not sleep on this post. I initially seen Jabari make a post about it and I thought I should do my part and spread the word.
Posted by eminentpr 
